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brand philosophy

Lubiam is a menswear brand that reflects and represents the spirit and values of the homonymous company based in Mantova.

The most representative elements of a man’s wardrobe are contaminated by an irresistible ‘joie de vivre’ and are revisited in an irreverent, carefree, unconventional way. 

Lubiam addresses to a sophisticated globetrotter, who plays out of the box, defying traditional schemes. The man that wears Lubiam does not follow traced paths but loves to get lost in big metropoles, amongst the hypnotic street lights, between an afternoon in a museum and a dinner in a brasserie. 

The brand presents menswear collections characterized by an unmistakable urban feel that encloses the characteristic tension and charm of a metropole. 

Captivating energy and sophisticated comfort are the ingredients of this new project, a creative lab where functionality, style and experimentation are wisely mixed, leading to the discovery of a new contemporary aesthetic. 

F/W 2019

For Fall Winter 19/20, Lubiam revisits men’s wardrobe essentials with a contemporary and ironic attitude: check, madras and houndstooth blazers, wide but delicately blended patterns, pinstriped suits, double-breasted pea coats and corduroy coats.

Besides the classical blues and greys, the timeless charm of natural colours prevails, from the lightest and most delicate shades, such sand, to the stronger hues like biscuit brown.

The perfect choice for those seeking versatile garments that create a sophisticated but carefree look, to face the winter cold with a light-hearted style.


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