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Lubiam is a menswear brand that reflects and represents the spirit and values of the homonymous company based in Mantova.
The most representative elements of a man’s wardrobe are contaminated by an irresistible ‘joie de vivre’ and are revisited in an irreverent, carefree, unconventional way.
Lubiam addresses to a sophisticated globetrotter, who plays out of the box, defying traditional schemes. The man that wears Lubiam does not follow traced paths but loves to get lost in big metropoles, amongst the hypnotic street lights, between an afternoon in a museum and a dinner in a brasserie.
The brand presents menswear collections characterized by an unmistakable urban feel that encloses the characteristic tension and charm of a metropole.
Captivating energy and sophisticated comfort are the ingredients of this new project, a creative lab where functionality, style and experimentation are wisely mixed, leading to the discovery of a new contemporary aesthetic.
Spring Summer 2020 by Lubiam is a hymn to lightheartedness: check, pinstripe, madras, seersucker and microdesigns are presented in pleasant pastel colours, versatile and fun.
Pink, from quartz to clay, enliven men's clothing with a fresh and unexpected touch. An interesting mix of white and blue gives life to designs such as pinstripe and micro houndstooth.
The palette is completed with natural tones and a range of greens.
The main protagonist of the season is linen, both pure and together with silk, wool and cotton.