news and events

January 12, 2017

L.B.M. 1911 is reconfirmed as Official Fashion Partner of ACF FIORENTINA for the 2016/2017 season

Lubiam has been confirmed as Official Fashion Partner of ACF Fiorentina: the team, which is an emblem of one of the most beautiful cities in the world, wears again for the season 2016/2017 the official uniform branded L.B.M. 1911.


Both the team and the company are synonyms of Excellence and Made in Italy, and are founded on strong values and a long tradition. For these reasons, a fruitful cooperation was the only possible outcome from this partnership.


Lubiam already “feels at home” in Florence – the company has been participating to Pitti Immagine Uomo for more than forty years – and the purple dressed-team was able to appreciate and enhance its creations committing to the L.B.M. 1911 style.



The uniform created in 2016 was highly appreciated and confirmed for a second time in terms of model and fabrics: the L.B.M. 1911 creative team designed for Fiorentina a three-piece pure wool suit in a special shade of Royal blue. The fabric is a blended four-season weight, blue on blue Glen check, suitable to be worn all year round. It features an open-weave, wrinkle-resistant fabric that makes it comfortable to wear, extremely versatile and thus perfect for travelling. The 5-button waistcoat is realised in the same fabric.



The unmistakable tailored style can be seen in the details, such as the 2 mm AMF stitch and the soft and natural shoulder. Therefore, this is not the classical formal suit, but a new modern version designed to showcase the athletic physique of the players, who expressed their preferences very clearly. As a matter of fact, they chose a slim-fit style, spare and slender, with narrow hem trousers (18 cm).



Lining and details, buttonholes, lapels, under-collars, waistband facings and pocket linings are created in the official violet team colour.



The coat is a brand new element of the look 2016/2017: an extraordinarily warm and enveloping wool and cashmere travel coat, ideal to cope even with the coldest trips. This coat has a distinct tailored elegance as well as “technical” elements, such as the lined and zipped neck warmer. Like the other elements of the look, this is a made to measure coat.


Moreover, for the team’s coach Paulo Sousa, the company created an had hoc pure wool uniform: a special fabric with a double twisted yarn that, even without synthetic fabrics such as elastane,  maintains a soft and remarkably performing weave, in order to guarantee extreme comfort in movement. This is the perfect coat uniform for those who experience the excitement of the match from the pitchside.