news and events

January 16, 2017

The new L.B.M. 1911 Spring Summer 2017 Campaign revealed

The Brand reinvents itself by choosing Sascha Wolf as the protagonist of the Spring Summer 2017 campaign, which is set on a desert beach surrounded by an ethereal and dreamy atmosphere.

Bright and vibrant natural tones prevail in the Collection alongside the traditional shades of grey and blue. Strong focus has been placed also on items in lighter colours, such as white, ivory and cream.

The common denominator of this rich palette is movement: the colours chosen are dynamic and vibrant thanks to the blend of different fibres that react in various ways to the dyeing and finishing techniques.
The L.B.M.1911 man - emblem of the casual-chic style - is a careful observer: leather accessories and Made in Italy shirts enrich and complete his look.