The company’s flagship project is the “Made to Measure” service, aimed at preparing and delivering a refined tailor made garment in just 10 working days. Every garment is made with care and traditional sartorial craftsmanship as in the past, combined with the efficiency and speedy production of modern-day clothing. The best shops, selected by Lubiam to offer customers this service, are provided with a full presentation pack including: the test garments, a service guide, the fabric ‘box’, which includes fabrics from the famous and prestigious mills as Ermenegildo Zegna, Vitale Barberis Canonico, Colombo, Cerruti, and Loro Piana amongst others, with guaranteed availability, in addition to variations updated each season according to fashion trends and new market ideas. For each customer who chooses the Made to Measure Service the shop compiles the client’s personal profile for the garment. This form is then used as a source of information for the client’s future individual needs, reinforcing customer loyalty.