новости и события

02 октября 2015

ACF FIORENTINA names L.B.M. 1911 Official Fashion Partner

Florence, 2 October 2015 - ACF Fiorentina chooses L.B.M.1911, the internationally recognised high-quality made-to-measure menswear brand, to create their official formal uniforms for the 2015-16 and 2016-17 seasons.

The L.B.M.1911 made-to-measure tailoring team spent three days with the players at their training camp in Moena last July, and personally followed the production step-by-step until the uniforms were delivered to the players this week.

The official look, created by the L.B.M.1911designers, is composed of a three-piece suit in pure wool, in a special shade of Royal blue. The fabric is a blended, four-season weight, blue on blue Glen check, suitable for wear all year round, and features an open-weave, wrinkle-resistant fabric that makes it extremely versatile and comfortable to wear, perfect for travel and transfers. The 5-button waistcoat is in the same fabric.
The unmistakable tailored style can be seen in the details, like the 2 mm AMF stitch, and the soft and natural shoulder; therefore, this is not the classic formal suit, but a modern version, designed to showcase the athletic physique of the players who expressed their preferences very clearly. In fact, they chose a slim-fit style, spare and slender, with narrow-hem trousers. (18cm).
Lining and details, buttonholes, lapels, under-collars, waistband facings and pocket linings are created in the iconic official team violet colour. The same shade is used for the jersey tie to enhance the outfit with a touch of elegant originality. The shirt is in optical white double twisted twill.
For winter travel, the uniform is completed with an unlined, unconstructed London coat, in a garment-dyed, blue bouclé wool mélange: a warm comfortable coat, but at the same time, lightweight and extremely easy and pleasant to wear.


“We are very proud to link our name with that of ACF Fiorentina, one of the iconic names in Italian football history, which just recently excelled by topping the Serie A Championship”,  commented Giovanni Bianchi, CEO and head of the  L.B.M.1911 Design Department. “Our brand, today synonymous with Italian luxury tailoring, is based on strong values and tradition over a hundred years old.  For this reason, we were delighted to seize this opportunity to become a partner of the legendary Fiorentina team, with its prestigious reputation and history just as rich in values and tradition”.

“The garments that L.B.M. 1911 has created for the team are perfectly in line with our style. I personally noticed how carefully the made-to-measure tailors worked on their garments, and the team was particularly impressed with the results. We are especially pleased that an Italian company with a prestigious and unique history like that of L.B.M. 1911 has become part of the great Fiorentina family”, commented  the  ACF Fiorentina General Manager, Andrea Rogg.

The team, coached by Paulo Sousa, will be wearing L.B.M.1911 innovative elegance for the next two sports seasons, 2015-16 and 2016-17.