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28 марта 2017

Design Week moves to Quadrilatero: L.B.M.1911 welcomes MAGIS in Via della Spiga

Milan, April 4-9 2017 - L.B.M.1911 celebrates Milan Design Week hosting a special exhibition by Magis.

From April 4th to April 9th, the Via della Spiga 30 boutique will welcome a selection of the iconic and unforgettable pieces of the Magis world.

The Officina series by Ronan & Erwan Bouroullec, Chair_One, Ettore and the Traffic series by Konstantin Grcic, Piña by Jaime Hayón, Puppy and Happy Bird by Eero Aarnio and Spun by Thomas Heatherwick: the L.B.M.1911 Guests will have the chance to dive into the Magis experience and spot the works of some of the most famous designers in the world.


THE EVENT – During Design Week, the exhibition will be open to the public during the boutique's opening hours: Tuesday to Saturday 10-19 and Sunday 11-19. Furthermore, Valdo Spumanti, the historical Italian wine company, will add a colourful note to this already sparkling event: every day from 5 to 7 pm, our Guests will have the chance to taste Valdo Rosé in its special Floral Edition, a limited edition bottle designed by illustrator and fashion journalist Fabrizio Sclavi.

THE L.B.M.1911 BOUTIQUE - L.B.M.1911 has chosen the luxury and exclusive aura of Via della Spiga as its starting point for retail expansion. The boutique, at number 30 in Via della Spiga, develops over approximately 150m2 on two floors, and unfolds a contemporary idea of Urban Jungle inspired by the atmospheres of New York, Sao Paulo and Berlin, where flora coexists in harmony with the concrete jungle of these metropolises. Vintage furniture items (some of which belong to the Bianchi family, almost creating a continuum with the company’s hundred-year history and its new image) mix with items of contemporary design. With the launch of the boutique, our brand, renowned internationally as a leader in high-end tailored menswear, has written a new chapter in its story, which is rooted in the centenarian tailored tradition of Lubiam, the Mantua enterprise that launched the brand over fifteen years ago, due to an intuition by Giovanni Bianchi, CEO and Style Director.

The L.B.M.1911 collections are based on a concept of informal but refined elegance, focussed on strong innovation and great care to detail. Constant research in fabrics and materials has resulted in specialised expertise in the use of exclusive dyeing, finishing, washing techniques and handcrafted aging methods that give garments an aged, worn effect. Thanks to years of collaboration with experts in the finishing sector, L.B.M. 1911 has created unique finishing methods, with ‘finished garment’ techniques produced exclusively in Italy. These products undergo extremely complex procedures that are far more difficult than those used for traditional items. Thanks to its expertise, L.B.M.1911 is considered a leader in this sector. The new L.B.M.1911 boutique in Via della Spiga 30, in Milan has enhanced the reputation of the brand even further as an international point of reference for highly exclusive menswear tailoring.

MAGIS - DESIGNS WITHOUT BOUNDARIES FROM AN ITALIAN COMPANY:Established in 1976 by Eugenio Perazza, Magis is nowadays a prominent lodestar in the design world, whose success is based on the desire to provide a broad swathe of users with access to high functional and technological quality products, developed in partnership with major international designers, with a vision of the resulting products that is ethical and poetic as well as aesthetic. Magis products are dedicated to their international public (exports account for some 85% of production), and are all 100% “Made in Italy”: a guarantee of high quality, in line with the firm's tradition, which has developed from its craftsmanship and cultural roots, through the evolving styles and industrial growth of the eighties and nineties, and continues to comprise one of the company's greatest For further information: and most valuable assets.

In early 2010, Magis moved to a new production site in Torre di Mosto (near Venice) with a total meterage of 98,000 m², including two separate buildings: the first (15,000 m2) houses the logistics and assembly departments, the other (3,500 m2) the offices and a showroom, which exhibits all the most iconic products from the collection. During its 40-years-long history, Magis products become part of the permanent collections of many museums worldwide and have also received various important awards, such as three Compasso d’Oro, received in 2008 for Trioli (design Eero Aarnio) from the Me Too collection, in 2011 for Steelwood Chair (design Ronan & Erwan Bouroullec) and in 2014 for Spun (design Thomas Heatherwick).