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14 октября 2016

Lubiam 1911 Cerimonia: Spring Summer 2017 collection unveiled

For Spring Summer 2017, Lubiam 1911 Cerimonia unveils its new visual look: the brand logo has been renewed and launched together with the new collection.
The new design perfectly communicates the brand identity and the balance between its contemporary soul and its tailoring tradition.



Lubiam 1911 Cerimonia tells the story of Italian lifestyle through the refined details and the richness of the models: the new SS17 collection presents a wide spectrum of proposals, going from the classic tuxedos, tights and tailcoats - revisited through original and exclusive combinations - to novelties, such as the model with Korean collar and lapel piping in contrast.

The fabrics, all presenting a soft and natural touch, show delicate light effects, never excessive, for a shimmering and precious result.

The colour palette includes a wide range of shades: besides the timeless black, shining thanks to pearl grey accents, the collection proposes various tones of blue, from the medium-dark shades to the dark sky blue. Grey shades move from the lighter tones, silver and pearl grey, to the more intense, enriched by light blue highlights.

The garments are mixed by playing with contrast: suits and vests, realized in the same fabrics but on different weaves and microdesigns, give a subtle, sophisticated movement to the look.
The more audacious gentleman can also choose among some bolder designs, floreal and damask motifs.
Accessories, realised in the same fabric as the contrast pipings, perfectly balance and complete the look.

* The photos of the Lubiam 1911 Cerimonia SS17 collection were realised within the spaces of the exhibition "Abitare Gonzaga", by courtesy of  Ministero dei Beni e delle Attività Culturali e del Turismo, Complesso Museale Palazzo Ducale di Mantova.